You know the old saying, “out of sight, out of mind”? It’s even more true in this day and age! With so many media venues competing for everyone’s attention, they’re presented with more and more information, especially in graphical forms, it’s understandable that many people have increasingly short attention spans. And this is feeding an expectation of immediacy for customer service as well.
All of this makes it imperative that you put your business in front of them in multiple places if you want to make a lasting impression for your company, your brand terms of both your offerings as well as your customer care. Fortunately for you, we have many options, some of which require little of your time once they are put in place!
You may have heard it’s dead but don’t believe it – email is still an effective way to build the KLT (Know, Like, Trust) factor that will lead to people doing business with you.
People still read emails, just in a slightly different way. They may only view their mailbox once or two per day, just skim the subject lines, possibly flag those of interest to read later, and only the most pertinent/compelling they will open immediately.
What remains important is consistency – you need to show up in their Inbox regularly, even if it is only once per month, depending on your clients and target market. We can manage the automation and even help you develop the content to get your emails opened and read.
SMS (Text) Marketing:
Did you know you can sell directly in text messages? Even more than emails, people read their texts within minutes of receipt. Which makes SMS marketing a very efficient tool for relaying important information, such as appointment reminders, as well as timely marketing messages. Offer “mobile only” coupons to encourage people to sign up/opt-in to receive your texts.
Want to get a quick boost of foot traffic? Blast out a “flash sale” or “daily special” text to your customers – and prospects who are in near proximity to your shop. Create ones which can be incentivized to be virally shared; when your customer’s friends redeem the coupon they received, the customer get a special bonus (a deeper discount, free item, etc.)
Whether you want to automate an evergreen weekly offer (2-fer Tuesday) or have your own dashboard to queue daily or monthly specials, our SMS platform is flexible and affordably marketing that reaches people right where they are – on their phones!
Chat-bots are marketing automation at it’s best! Imagine this scenario: you run an ad on Facebook, someone clicks on the ad and an automated marketing assistant (bot) pops opens a chat box in Messenger to engage with the prospect to ask and/or answer questions. The message flow can be very simple and quick such as taking registrations – how many people in the party, book for what time – or can be developed into a comprehensive, efficient system to pre-sell before immediately redirecting the person to another communication platform, such as a phone call or collecting the data necessary to continue the interaction by email or text.
Or you might use this technology on your website (or another social media platform) for customer service purposes, again letting your automated assistant take care of the routine questions and efficiently triage issues that may require personal interaction to resolve.
Several of these “chat bots” have been created to make the most of marketing via Messenger in Facebook, and they work very well but are limited to that social media platform. Our system takes it further by enabling you to seamlessly interact across other social media platforms as well as your website, email and telephone!
Pay-Per-Click Advertising is a proven method for attracting more visitors to your site.
Google Ads has been the leader for many years but other channels such as Facebook or LinkedIn are just as – or sometimes more – effective, and often at lower cost. But it can be complex, and getting the best out of the platform requires skill, experience and a significant time commitment.
Our proven PPC methodology means that we do the following:
- Conduct a thorough analysis of your business services.
- Do in-depth keywords assessment.
- Plan and develop proper advertising campaign structure.
- Create proper ad group structures with relevant keywords.
- Facilitate or conduct ad copy development.
- Ensure proper keyword ad copy landing page relevancy.
- Identify and implement appropriate bid strategy.
- Optimize or design landing pages for ad destinations.
- Implement funnel and conversion tracking mechanisms.
Before your consultation appointment, we will study your website and research your industry, including general practices, your competition and your current Pay-Per-Click Strategy (if you have one) in order to get a sense of your goals and other factors that will contribute to moving your Pay-Per-Click approach forward.
During your appointment, we will discuss your current account, industry, your knowledge, and many other factors in detail. We’ll identify your target market, determine where they “hang out” and develop a sales funnel to take them from your ad to your sales page and on to your customer register. By combining our knowledge, we will develop not only the ads and campaigns for you but a strategic marketing plan which can be deployed over time, allowing you to take advantage of upcoming holidays, seasons, or events.
With tracking every step of the process, we can tweak the process to constantly improve your ROI to ensure your company is getting the results you desire . If you are ready to take your business to the next level, contact us today!
Did you know that 97% of those using online search are looking for a local businesses?
Printed business directories are obsolete and most consumers use the web to find businesses (46% of all Google searches include location.) It not only makes sense to devote your marketing budget to online channels that maximize your dollars – it’s crucial.
Help People Find Your Business with Local SEO Services.
We can help you do that with a Local SEO Strategy customized to your business needs.
Outrank the Competition With Local SEO Services:
1. If your business is not listed at the top of search engines and other popular sites, your competitors are way ahead of you. When customers see your website at the top of search results, they will assume that your company is a leader in the local marketplace.
2. Local SEO means getting listed on all of the major “local” sites and optimizes your unique listings and content for those local sites. Your competition is likely to be employing some level of local SEO techniques so not doing so pretty much dooms your website from being seen.
3. Unfortunately, it’s not as simple as just having a website. Search engines use a whole range of criteria to decide whether you end up on Google’s page 1 or page 100. We are experts and have tested all our SEO Strategies to make your business visible to local customers.
Definition: SEO is short for Search Engine Optimization.
The first goal of SEO is to rank your website towards the top of Google’s first page. We call these rankings “natural” or “organic” and they are very valuable because people really trust them and click on them. The second goal of SEO is to generate for your main keywords as many natural or organic rankings as possible on Google’s first page. Once we are able to reach those goals, your website will receive more visitors. When you receive more visitors on your website, you can put more money in your pocket.
A great website design is one of the most important factors in today’s trending market and virtual economy. Let us work with you to create the perfect website to fit your business. Incorporating responsive style, function, and search engine friendliness, we get our clients right where they need to be.
We work with solo practitioners and small to medium size companies, creating custom designs that are affordable for every budget! We will design a website that you will be proud of and that will bring you the business you need to grow. We also refresh or expand existing sites with new design features such as online stores, membership portals, sales pages and videos.
Our job is to make it easy for you. We know that your time is valuable and must be spent taking care of your business. We’ll talk with you to gather the information we need about your business. From there we design your website with your branding and marketing materials, to convey the exact message you want to project to your customers. This collaborative approach to design always ensures that your website speaks with your voice.
We never charge for a consultation. Why not call us today to find out what we can do for you? If you are trying to attract more clients, call us today.
Not only can we help you with your website design, we can also help you establish very effective online marketing strategies to help you grow your customer base.
Are You Overwhelmed or Confused by Social Media and Social Marketing?
Everyone’s talking about social media, interactive internet, Facebook, Twitter, Instagram, Tik Tok, Tumblr and a host of other sites and services – it’s enough to make your head spin! Not to mention tie up every spare minute you have if you aren’t disciplined or have effective guidelines to follow. That’s where we can help you.
Marketing or Searching… Personal or Business
If you want to harness the power of social media’s viral possibilities and focused demographics, or simply want make it easy for people to find and interact with you, we can help you maximize your presence. Let us set up your Facebook Page, develop focused ads and launch targeted campaigns to market your products and services. Connect your Pinterest account to drive motivated buyers to an online store right in your Facebook page. Prospect for new clients in LinkedIn. Host Google Meets for interactive sharing.
Finding it hard to write your entries or find the time to get them posted or tweeted on a regular basis? We can handle that for – or with – you, including re-purposing articles and developing an effective, comprehensive cross-platform marketing plan. Just need a consistent branded look for all of your social media profiles? We can take your logo, colors, tag line and other branding elements and create unified backgrounds and images that increase your “trust-ability.”
We are a member of the Social Marketing Guild so we adhere to “best practices” and keep current with the latest updates and Social Marketing Guild Member changes. That means you are assured of effective marketing of your brand and/or business.
Contact us today to discover how affordable it can be to get business by being social!
Has your website been designed to be mobile friendly? Most people never leave home without their mobile device.
Do people feel comfortable when they arrive at your website while using their mobile phone or tablet?
Or do they feel like leaving, before they even start looking at what you have to offer?
Many companies are already catering to mobile consumers by offering direct updates via text, mobile apps and responsive websites. Over 60% of your prospective clients will be search for local products and services from their mobile phone or tablet.
Your customers are mobile, you need to be too.
You will capture a bigger piece of the mobile pie before it gets eaten up by your competitors. Find out if your site is mobile friendly by entering your website address into your mobile phone or tablet, and then check your site against the following checklist:
- Can you easily read the text on screen, without scrolling left or right or zooming in or out?
- Does your site load quickly? (Turn off your wireless WiFi and switch to the data plan on your phone, to simulate the lower transfer speeds of most mobile networks.)
- Can you see all the important and core content of your site in one or two screen views?
- Can you quickly get to different pages, and find what you’re looking for?
If you answered NO, to any of these questions, your website has NOT been designed to be viewed on a mobile device.
The latest growth in mobile internet use suggests that by this time next year, about 60% of internet users will ONLY access the web from their smart phones or tablets. Does your website welcome mobile users with open arms or does it shoo them away, never to return again?
What’s the difference between a desktop and a mobile website?
A mobile website caters to mobile device capabilities with features like:
- Responsive, scaled down, easy-to-read content with simplified navigation.
- Mobile specific landing pages without Flash, huge images, or unplayable videos.
- Clear Calls-to-Action throughout so the user does not have to scroll.
- Touch-friendly interface with buttons that are large enough to click on with your fingertip.
- Images with ”alt tags” just in case the page is slow to load.
Engage your customers wherever they are.
The #1 reason for using a mobile device for a local business search is because shoppers want information fast, they’re on the move, and they’re ready to buy Right Now! Is your website ready and able to conduct business with your mobile Visitors? If not, when do you want to get started?
We understand the needs of your mobile visitors and are able to create the perfect responsive website for your business. Call now for a free consultation.
Is your business on the first page of Google Maps? 86% of people search for a location of a business on Google Maps.
Case studies have shown that 96% of all searchers will never look past Google’s first page. Consumers are using computers, laptops, tablets and mobile phones to find local businesses and services like yours. People are going online and searching for services in their city or even in their neighborhood. To compete in Google Maps, your website needs to be extremely focused on the specific search terms that people are looking for and in the geographical areas that they’re interested in.
When one of your clients searches on Google for a product or service with a location identifier, say a neighborhood or a town or a city, that is exactly when Google’s Map will appear.
Typically, Google’s Map will showcase 3 – 7 local places on the first page of search results. Local Map Optimization puts your business right in front of the eyes of customers looking to buy. It gives your contact info and exact location with directions to local searchers looking for your product or service. The factors that the algorithm takes into account when deciding the order of the results is a closely kept Google secret. Additionally, to make sure that the secret variables that determine the ranking order remain a secret, Google is constantly changing and altering the algorithm to mix up the results.
This is where we come in. Getting your business ranked on Google’s Map and keeping it there is no simple task and requires constant up to date maintenance to counteract the changes that Google is constantly making.
The more good reviews you have for your business, the higher your business can rank on Google Maps. Google Maps Optimization is one of the biggest things to happen in the Search Engine Optimization and Internet Marketing Industry. It has revolutionized the way small and medium sized local business can reach their local market and local customers.
We have a deep understanding of how the Google Maps algorithm works and the factors which are used to determine rankings of local business listings. We also have a few strategies up our sleeves that can help give you a competitive advantage in this area.
We can help give your business a boost in the Google Maps Rankings and guide you on how to solidify your rankings over time. Interested in learning more about our Google Business Service? Contact us today and request a free consultation today.
Let us mind your website so you can focus your time and attention on growing your business! Our YourWebMinder website security and maintenance subscription service ensures that your WordPress website is secure with a firewall and login protection and continuously monitored in real time. Any security issues that arise will be addressed in a timely manner so you never have to worry about the latest threat you may hear about.
We maintain your website weekly by updating plugins, and WordPress or your theme as needed. Monthly backups, stored offsite, ensure your site’s content is never lost and can be restored in a very short time should anything happen. We can also host your site for you. Subscriptions start at $29/mo., with the Professional Edition at $39/mo. for a single site being the most popular option as it includes paid versions of the plugins which provide expanded features and benefits. We can also host your website, complete with an SSL certificate, for cost of a cup of coffee per month.